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Saturday, September 15, 2012

Disney Supports National Preparedness Month with $1 Million Donation to American Red Cross (Disney Channel TV Spot featuring Debby Ryan)

[Via thewaltdisneycompany.com...]

By David Gill, The Walt Disney Company Corporate Citizenship

Here at Disney, we’re recognizing National Preparedness Month this September by setting out to empower kids and families to prepare for disasters and other emergencies.

Disney is building on its long-standing relationship with the American Red Cross and is a proud member of their annual disaster giving program. This year, the company has provided a $1 million grant to support youth services, volunteer engagement programs and disaster services.

Disney and Red Cross are spreading the word about the importance of being ready for emergencies as well as three easy steps everyone can take to prepare: Get a kit. Make a plan. Be informed.

That’s also the theme of a new video featuring Disney's Friends for Change Ambassador Debby Ryan and Red Cross Youth Club volunteers. The video provides young people with specific actions they can take to prepare for a disaster and also encourages them to help friends and neighbors get prepared too.

Check out the new spot that recently began airing on Disney Channel and download the pareparedness action kit at disney.com/friends!